Revenue increase gained by:
♦ A better-defined set of products and services by customer group
♦ Simpler and more efficient service for the customer - including a more satisfying
customer experience across multiple access channels — to increased loyalty
and profitability
♦ Greater ability and agility to react to market change and be ahead of the market.
Sustainable cost reduction, not a one-off saving, gained by:
♦ More efficient processes (less non value-add activity) with clearer roles and
responsibilities and better communication
♦ Reduced costs in dealing with customers, including simpler, better-integrated and
more standardised technology that adds value to what you offer your customers
♦ Improved job satisfaction and staff performance
♦ Reduced staff churn from better recruitment, informed by well-defined skills
and capabilities
♦ Knowledge transfer into the organisation, so that the IP and benefits are reusable.
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