The Customer-Centric You is about how we can all become better at our relationships with customers, no matter how good we might think we are at this now.
My most fundamental point is this: you can’t improve your relationships with your customers in any meaningful sense by just following a set of guidelines.
No, you have to be infinitely more sincere than that.
Pursuing a set of guidelines would have about the same relationship to a real, deep, organic skill at relating to customers, and a desire to do your very best for them, as painting by numbers does to real art.
No... all of us, if we are really going to improve how we relate to our customers, need to rethink ourselves.
We also need to take steps to ensure that, once we have re-thought ourselves, we can remain in touch with our re-thought selves through all the bad times of discouragement, exhaustion, worries, and unforeseen disasters.
But if we can do that, if we can rethink ourselves and stay in touch with our new selves throughout everything that life throws at us, we will truly be all we can be as businesspeople and as people in the widest sense.
And the main beneficiary of our new selves - though by no means the only beneficiary - will, in fact, be us.
Yes, because you are your most important customer of all. By tuning yourself to the agenda of the people in your life who are your other customers, you’ll also become more interested in life, more engaged by it, more fascinated by our wondrous world, more successful in your career, and even happier than you’ve ever been before, even if (which I very much hope), you’re happy already.
No comments:
Post a Comment